THE BRAND

Belif is a skincare brand that prides itself on the use of "true formulas" derived from ingredients procured from their centuries-old herbal apothecary, Napiers.

PROJECT CONTEXT

In order to generate a community in Singapore, belif created the @belif_singapore Instagram and Facebook account, for which we managed the editorial calendar and content creation. Using colours as a way to differentiate the various product ranges, I geared towards a minimalistic appeal while retaining the focal point of the product. 

MY TASKS

• Coming up with a concept and visual direction to create content for the product range in focus that month.

• Photography using a DSLR camera and post-editing.

• Video editing and animation.

> AGENCY WORK